Adapting in this new world

In the article, Rewriting the Playbook each week: brands get ready for an unprecedented NFL season, by Frank Washkuch, readers learn the true depths marketers, brands, and communicators must go to to figure out how to balance the rest of the season. They have to plan for rises against social injustice, such as a bold move like Collin Kaepernick. See link for details ( https://www.nfl.com/news/colin-kaepernick-explains-why-he-sat-during-national-anthem-0ap300000069107 ) But even past that, they must expect for the worst with the global pandemic, COVID-19. https://www.cdc.gov/coronavirus/2019-ncov/symptoms-testing/symptoms.html Brands are trying to rally fans together but it is difficult to do so without the promise of another week. Just like everyone in our world, communicators must adapt to the ever so changing world we are facing.