Drum Awards B2B

The Drum is one of the worlds largest marketing platforms. Each year the Drum gives out awards to companies that display the best practices and strategies that brands and campaigns are using. https://www.thedrum.com/about-usThis year, looking very different then every other year, due to the global spread of the Coronavirus. https://www.cdc.gov/coronavirus/2019-ncov/prevent-getting-sick/how-covid-spreads.htmlbrands and campaigns had to step up and work on exactly the types of strategies they are using to make them seem reputable and remain a strong brand. Looking over the awards given out this year my most favorite campaign was the winner of the: Chair’s Award, and Best Social Good Campaign. The campaign is called ask the expert. i thought this form and direct way of communication that was given from experts to millions of viewers. The live form of Q&A helps create a sense of worldly stability and community.