We’re Ready for you 2030
Eurobest Festival of Creativity is an awards event that happens each year to celebrate the most creative campaigns in Europe in the...
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Critical thinking at a critical time
I think the answer to the question if it’s more crucial for people to be focusing on shows like the Queens Gambit or the Mandalorian can...
Drum Awards B2B
The Drum is one of the worlds largest marketing platforms. Each year the Drum gives out awards to companies that display the best...
Election & Brands
In the article on the website addweek titled, “No Matter Who Wins, the 2020 Presidential Election Won’t Drastically Shift Brand...
Moo Movember
Movember is an event that comes around every year during Novemher that brings awareness to cancer involving men....
RIP QUIBI
Have you ever heard of Quibi? Yeah me neither. Not until today at least. A little background information is that it was an American...
Emily from Chicago
One of Netflix’s newest series, “Emily in Paris” is a unique show about a Chicago marketing executive who picks up her life and heads out...
TIKTOK Sinking Ship
Tik Tok, is the newest addition to social media that has completely taken over as the lead in social networking. Tik Tok is a chinese...
B2B Marketing Changes
B2B marketing is a way of communication between two business. In this day and age, because of the ongoing pandemic...
Road to the future: Walmart’s impact
In this day and age business and brands must start showing true interest in the greenhouse gas emissions they are giving out....
Trust in GAP
After reading the article https://www.thedrum.com/news/2020/09/15/amid-plummeting-sales-gaps-new-cmo-hopes-revive-it-emblemati GAP is in...
Adapting in this new world
In the article, Rewriting the Playbook each week: brands get ready for an unprecedented NFL season, by Frank Washkuch, readers learn the...
Travel Connects!
The let’s go there campaign is in my opinion an extremely smart way to reconnect the world to the idea of traveling and planning to...
Sports and Social Injustice do NOT mix
In this day and age, when a brand isn't speaking up about social injustices, there is more fear than to speak up. Although I do think...
Hello again...
The class Digital News Gathering at Azusa Pacific University taught by Professor Kent Walls is one of the most informative, edifying and...
Its me, Sydney.
Hello! My name is Sydney Benveniste and I thought in this first blog post I could give you a little background information on who I am. I...
Blog: Blog2
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