Trust in GAP

After reading the article https://www.thedrum.com/news/2020/09/15/amid-plummeting-sales-gaps-new-cmo-hopes-revive-it-emblemati GAP is in a crucial period for its branding and in need of a serious marketing makeover. As they try to navigate through the ever changing world as we know it (COVID19) their loss of revenue and extreme amounts of business closures are something that they are worried about. As the new CMO steps in to make changes, they are taking a slight political stance with their partnership with infamous Kanye West, and the reopening of their Gap Yeezy line. I believe that this partnership with West will lead the company to a spike in revenue, and will help keep the company from closing down. Right now is a momentous time for company’s to create an element of trust and reliability in their branding and marketing.https://seic.com/knowledge-center/value-pr-during-and-after-pandemic Our world has been so broken by this global pandemic, causing humans to lose trust in eachother so much so that, one is scared to even shake a friend’s hand. A company like GAP, is making a smart decision by standing up for what they believe in, and reminding people that there will be an end to the madness.