B2B Marketing Changes

B2B marketing is a way of communication between two business. In this day and age, because of the ongoing pandemic COVID-19https://www.cdc.gov/coronavirus/2019-ncov/downloads/2019-ncov-factsheet.pdf, all types of marketing between two business is having to change because there is a lack of a business setting to promote their company. Without in person meetings, businesses are having to change their way of communication to appeal to a now (mostly) at home world. How many zoom meetings can a person actually pay close attention to without losing interest? To adapt to the business life at home B2B is having to rearrange their marketing to appeal in a more personal way and keep their audience captivated with their pitches. Coronavirus is changing many aspects of life, and I do agree that B2B marketing will forever be changed and will remain using this higher amount of technology. https://www.targetmarketingmag.com/post/how-covid-19-is-changing-b2b-marketing/ There will be higher expectations from businesses to businesses to not only explain their goal but keep the audience captivated while doing it. This change is a much needed revamp to business marketing strategies!